For Immediate Release
July 31, 2017

For Further Information Contact:
Nick Novak, 608.239.4866
WMC & Johnson Financial Group Announce 2nd Annual
Coolest Thing Made in Wisconsin Contest
 Click here to view this release on our website.

MADISON – For the second year in a row, Johnson Financial Group is teaming up with Wisconsin Manufacturers & Commerce (WMC) to determine the Coolest Thing Made in Wisconsin. Anyone can nominate a product made in the Badger State starting August 1 at

Last year, more than 300 products were nominated, and more than 20,000 votes were cast. In the end, Harley Davidson took home the trophy for their Milwaukee Eight engine. Included in last year’s nominees were items that ranged from brats and beer to snow blowers and tractors.
“This contest is a great way to show off all the cool things that are made in Wisconsin, but it is also an opportunity to highlight the rewarding careers available in manufacturing,” said Kurt R. Bauer, WMC President/CEO. “We want to see products both big and small, from every corner of the state. Simply put, we want to find the Coolest Thing Made in Wisconsin.”
While a simple popular vote determined last year’s winner, the competition is getting a facelift for 2017. A popular vote will still determine the top 16 Coolest products, but then Manufacturing Madness will begin – a three round, bracket-style tournament that will put some of Wisconsin’s Coolest products in head-to-head matchups.
Here’s the rules:
Aug. 1 to Sept. 1 – Nominations Accepted
Sept. 4 to Sept. 11 – Popular Vote to Determine the Field of 16
Sept. 18 to Sept. 25 – 1st Round of the Bracket
Oct. 2 to Oct. 6 – 2nd Round of the Bracket
Oct. 10 to Oct. 16 – Final Round
(winner determined by popular vote of four Coolest finalists)
The winner of the Coolest Thing Made in Wisconsin will be announced at the State of Wisconsin Business & Industry Luncheon on October 19 at the Monona Terrace Community and Convention Center in Madison.
“Manufacturing is not only important to us at Johnson Financial Group, it is a critical part of the Wisconsin economy,” said Tom Bolger, Johnson Financial Group President/CEO. “We are proud to once again partner with WMC on this exciting program that puts a spotlight on the success of our manufacturers.”
For details or to nominate a product starting August 1, please visit
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