After a long battle, Wisconsinites can now “Choose Life” with their license plate purchases from the Department of Transportation.

For $40, a one-time $15 issuance fee and a $25 tax-deductible donation. your license plate can spread a pro-life message and help fund Wisconsin’s Pregnancy Resource Centers, which help women in crisis pregnancies. Personalized plates are available for an additional $15.

“Wisconsin pro-life citizens can now purchase a beautiful license plate that expresses their views on life while also directly helping our state’s life-saving, woman-helping Pregnancy Resource Centers,” said Julaine Appling, President of Wisconsin Family Action, in a statement Monday.

The “Choose Life” plates are the result of a combined effort by Pro-Life Wisconsin and Wisconsin Family Action. For ten years, the two organizations pushed to make the plates available in Wisconsin. Now Wisconsin joins over 30 other states in selling the license plates.

Dan Miller, the state director of Pro-Life Wisconsin, said on Monday, “We are confident the plate will sell quickly and are excited to open up a funding stream for Wisconsin’s Pregnancy Resource Centers, which offer health services, adoption referrals, and in general help women in crisis pregnancies make life-saving choices.”

Since the first plate was approved in Florida nearly 20 years ago, over $23 million has been raised nationwide to assist with adoption and other life-affirming educational work. In the midwest, Indiana has raised $650,000, and Ohio has raised over $500,000. Both states have over 25,000 cars sporting their Choose Life plates.

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